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Street Fighter 6's logo appears to already be in use by a Taiwanese company on top of looking exactly like a stock Adobe logo

Perhaps it's best to go back to the drawing board at this juncture

Posted by Dakota 'DarkHorse' Hills • February 22, 2022 at 7:58 p.m. PST • Comments: 78

Street Fighter 6's new character designs and graphical style have sparked debate in the fighting game community with many being on board for the changes, but one thing a lot of fans appear to be in agreement about is the game's logo isn't great.

On top of appearing nothing like the series has used in the past, some people began to realize they've seen the logo before in some surprising places.

Shortly after SF6's big reveal Sunday night, several fans in Asia recognized the hexagonal SF design from a Taiwanese store.

Sunfar is an electronics and appliance retailer with a few different logos, and one of them indeed looks very, very close to Street Fighter's new direction.

What's even more wild, however, is other users began to share a screenshot of Sunfar's website that's still there right now, which had the logo in black and white with a 6 next to it and ink splatter.


Yep, it's still there. Crazy.

Just how exactly did that happen?

Well after doing a little more digging around, Ars Technica's Aurich Lawson figured out that SF6's logo is almost identical to an Adobe Stock logo design.

That's right. You too could buy the logo for only $80 USD.

There's obviously never likely going to be any confirmation as to whether Capcom knew about the other designs beforehand, but you'd think their legal teams at least should have come across them in the approval process.

Now to be absolutely fair, Street Fighter 6's logo is not exactly the same as the other 2.

Sunfar's uses a sans serif font for the letters while Adobe's has much sharper edges and is less angled, but they're still close enough that people would probably mistake them for one another at first glance.

Fans were already wary of Capcom ditching the vibrant reds and oranges for black and white along with the unique lettering and felt it's too generic.

It looks like they were right to feel that way.

There's been speculation that Street Fighter 6's logo could be connected to Luke taking over the protagonist role with the hexagon looking similar to the octagons seen in mixed martial arts.

Others have pointed out the design is what you'd expect to find on an eSports team, and that could very much be on purpose.

Some are wondering if perhaps the logo is just a placeholder for the initial reveal, but considering the game has likely been in development for 2–3 years at this point, that doesn't seem too probable.

If we were in Capcom's shoes though, it'd probably be a good idea to change things up before this summer's update on Street Fighter 6 because it's not the best look for fans to be immediately clowning on the logo of your next big game.

After they were already joking about it looking like Scooby Doo's.

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