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Controversial SNK Allstar advertisement tarnishes Terry Bogard's family-friendly reputation, SNK removes and distances themselves from commercial

Not a good look for the hero of Southtown

Posted by Dakota 'DarkHorse' Hills • October 28, 2020 at 7:34 a.m. PDT • Comments: 115

When licensing out a company's iconic characters to advertise or promote something else, it's important to be very careful as to how everything is used / portrayed, but even then there are things that still slip through the cracks.

A new SNK Allstar advertisement sparked controversy quickly after the commercial appeared online which featured poster boy Terry Bogard performing acts that many deemed offensive and uncharacteristic of the fighting game legend — and SNK seemed none too pleased by it as well.

The offending ad in question begins with Kula Diamond, Mai Shiranui and Blue Mary sitting down at a roadside noodle shop before Terry comes riding by on a motorcycle.

Southtown's hero then proceeds to slap each of their rear ends as he drives by while spouting some of his signature lines like 'hey, come on come on.'

Terry proceeds to crash his bike before being confronted by the trio of ladies he inappropriately touched.

SNK themselves caught wind of the situation soon after and had the ad pulled from Facebook and anywhere else it may have appeared before releasing a statement saying the company had no part in the creation of the video and had no knowledge of its content before apologizing to fans.

"SNK has become aware of an advertisement for a product created by our licensing partner which was not up to our ethical standards," stated SNK on Twitter. "SNK played no part in the creation of the ad, had no prior knowledge of its content, and has filed a complaint with the partners involved asking for the ad to be taken down immediately. We sincerely apologize to our fans that such an offensive ad managed to make it to public release and hope for your understanding. We will strive to do better in the future along with our partners."

Superprism Games, the company behind SNK Allstar, also released a statement to the game's Facebook page where they claim the ad was made by an outside agency without their supervision.

SNK Allstar, not to be confused with Netmarble's King of Fighters Allstar mobile beat 'em up title, is a mobile RPG that incorporates more of the developer's historic properties including Samurai Shodown, The Last Blade and Metal Slug among others.

SNK Allstar commercial statement image #1
Click images for larger versions

While the unwanted touching is already problematic as is for the star of SNK's Fatal Fury franchise, it's made worse by the fact that Kula is generally portrayed as only 14 years old in the King of Fighters series.

Terry is SNK's go-to character for promotions and crossovers like we've seen over the past few years with inclusions in other games like Super Smash Bros. Ultimate and Fighting EX Layer, so there's probably extra reasons to keep tabs on his overall image with other partners involved.

The advertisement agency has not been named, but Twitter users have shared other curious mobile ads for SNK Allstar which depict other fighting games entirely including Capcom's Street Fighter 5 and Koei Tecmo's Dead or Alive.

Ultimately, little harm will probably come to Terry's kind-hearted reputation, but SNK will probably be a lot more careful going forward with who's using their characters and how they're being portrayed.

Below, you can check out the offensive ad should you so choose to do so.


Click image for full version

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