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Capcom's fighting game branch seems to have adopted the communication and presentation model from their immensely successful Monster Hunter division

Posted by John 'Velociraptor' Guerrero • November 6, 2020 at 8:01 p.m. PST • Comments: 9

Capcom's fighting game division has been learning lessons, to put it as softly as possible, over the last couple of years when it comes to communicating to and dancing a kind of rhythm their fans resonate with. One needn't utter more than the now meme-status quotes, "Doing things differently," or "If you were to actually think about it, these characters are just functions," to instantly highlight the disconnect there.

This turbulence of Street Fighter 5 and Marvel vs. Capcom: Infinite all occurred while the company's other divisions saw immense success flowing with flying colors. Resident Evil boasted a few big hits in a row and Monster Hunter World eclipsed multiple entries in the zombie hunting franchise to become Capcom's best-selling title to date. Here in 2020, however, things seem to have taken a turn for the better (how often can you use THAT phrase?) for the fighting game division as it seems they're taking a much needed page out of Monster Hunter's book.

The Senior Producer behind Monster Hunter is Ryozo Tsujimoto, who also happens to have become the head of Capcom's fighting game division back in 2018. While Monster Hunter surely takes up a significant portion of his time, it only makes sense we'd see some of his fingerprints and ideas around Street Fighter (and hopefully other fighting titles soon).

The Monster Hunter team has been doing "Developer Diary" presentations in which Tsujimoto is joined by a few fellow developers to enlighten fans on what's coming down the pike. The series has been recently focused on MHW Iceborn, and the format is incredibly similar to what we've seen with Street Fighter 5's Season 5 developer panels.

In both examples the Capcom employees follow a like format as they first discuss who they are and then elaborate on their respective updates according to the nearest release dates. Even more specifically, both of these presentations take direct looks at characters who are returning from previous entries and consider the significance and motivations for bringing them back.

The Street Fighter 5 Season 5 roadmap has been something of a godsend for the game's fans as it stands as a tangible example of the improvement in communication and elaboration (over silhouettes and the aforementioned radio silence). We can see from the Monster Hunter presentations that this isn't exactly an original idea, however, as Tsujimoto includes multiple graphics to give players a sense of the next parts of the timeline.

After watching both of these, it seems Street Fighter is playing a bit of catch up to the much more fleshed out approach from MH, which has included a lot more gameplay footage and detail. The hope, however, is that we'll see more of the same and increasing levels of detail for these final chapters of SF5 and whatever is beyond in Capcom's fighting game arena.

Indeed, this style of approach has rapidly become a new type of standard as the massive trade shows like E3 and the PlayStation Experience have become less and less the hubs for such information drops. Instead, companies are taking things widely into their own hands with special presentations over the internet that seem to get the job done just as efficiently while not having to dance around such a specific schedule.

It's looking more and more as though the painfully obvious wrinkles in Capcom's fighting game communication practices are being ironed out for good, and so, moving forward, Street Fighter and any sister franchises won't likely suffer the loss of charisma they have in recent years.

A big thanks to LordMorningstar for contributions to this article.

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