YouTube announces overhaul to verification system leaving many content creators to worry about losing check marks and the future of their channels

Will be rolling out changes in October

Posted by Dakota 'DarkHorse' Hills • September 19, 2019 at 5 p.m. PDT

The digital landscape of the internet is always changing, updating and rearranging, and no better place sums up the good and potentially not as good sides of that particular aspect as YouTube — with content creators trying to stay up do date so they can continue to earn a living.

YouTube announced another new change today this time for their verified user status currently represented by the check mark next to channel names of bigger / established channels. Soon those checks will be going away to be replaced with a new system, as the company has began emailing some presently verified users that their status is going to be revoked.

Beginning later in October, the checkmarks and music notes next to channels' names will disappear and be replaced with a new gray background over their title.

Google says it is making this change because their research showed users could mistake the check as a sign of endorsement from YouTube and not just their identity — even though many other social and media platforms also feature similar verification functions.

Some are already expressing distaste for this upcoming move as eSports consultant Rod "Slasher" Breslau posted about it earlier today, and the ensuing thread included some responses from YouTubers that have already received notification that they'll be losing their badge.

You can see Bresau's tweet along with responses from ChaBoyyHD (1.79 million subscribers) and Missmalindakat (984k subscribers) right here:

Rod's Response image #1
Click images for larger versions

Here's a bit from the text YouTube/Google have released concerning this matter:

Why are we making this change? Through our research, we found that people often associated the checkmark with an endorsement of content, not identity. To reduce confusion about what being verified means, we’re introducing a new look that helps distinguish the official channel of the creator, celebrity or brand it represents.

The new look will also be displayed more consistently across channel pages, search and comments and is more difficult to replicate so that viewers can be sure of a channel’s identity.

What is the new criteria for channel verification come October? Under our current eligibility requirements, channels with more than 100,000 subscribers can be verified regardless of need for proof of authenticity. Our new criteria prioritizes verifying prominent channels that have a clear need for proof of authenticity. We look at a number of factors to determine if a channel meets this criteria, including:

• Authenticity: does this channel belong to the real creator, artist, public figure or company it claims to represent?
• Prominence: does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?

You can read the full statement right here.

This could potentially make the fight that much harder for the many content creators of the fighting game community. Core-A Gaming, Cross Counter TV, VP|Justin Wong, Tempo|ZeRo, and Maximilian are just a few of the verified FGC YouTube channels that now find themselves at risk of losing their status badge.

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