Nintendo has sold over 12 million copies of Super Smash Bros. Ultimate, but isn't quite satisfied with the game's performance yet

It's not enough just to bring the old demographics back

Posted by John 'Velociraptor' Guerrero • February 12, 2019 at 3:01 p.m. PST

Super Smash Bros. Ultimate is an absolute powerhouse of a game, hitting demographics from all over the field and selling hotter than any fighting game title we've seen in recent years.

Nintendo's latest entry into the Smash franchise was purchased more than 12 million times by December 31st of last year, a mere three weeks after its initial launch date of December 7th.

Compare this with Street Fighter 5, which recently celebrated reaching the 2.9 million sale mark nearly three years after release, and you get an idea of just how popular Smash has become.

You might think Nintendo would be overjoyed with the success their latest fighter has seen, but while they surely aren't upset, they're also not quite satisfied. It's not so much that Ultimate hasn't sold enough, but rather more about who it is that's been buying it.

Gamesradar wrote up a takeaway guide for Nintendo's most recent shareholder Q&A, and amidst sharing enticing information about topics like the future of Nintendo theme parks and upcoming plans for the Switch, they also touched on Super Smash Bros. Ultimate.

Nearing the end of last year, Nintendo was banking on the success of two particular titles to finish strong in 2018. Those were the aforementioned Ultimate, and then Pokemon Let's Go.

Marketing and licensing chief Satoru Shibata articulated the company's general thoughts on the latest Smash entry thus far: "With Super Smash Bros. Ultimate, we asked 'How could we reach not only fans of the Super Smash Bros. series, but also those who had never played it before?'

"If you look at the demographics of the consumers who purchased each of these titles, Iʼm not convinced weʼve completely overcome these challenges yet. So our aims are to keep working on them this year, to expand sales of [Ultimate and Pokemon Let's Go] to new consumer demographics, and to keep selling these games for a long time, which is one of our strengths."

Coming from the particularly niche genre of fighting games, Smash is already an anomaly with its reach out into a multitude of demographics. Even so, Nintendo is aiming to garner even more circles into the Smash fan base, which makes us wonder what kind of moves they'll be making with DLC content in the coming years.

While it may seem like a bit ambitious to some, it's this kind of thinking and approach that helps you grow and reach the mountainous success Nintendo has seen.

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