Arby's pulls perhaps one of its strangest campaigns yet turning people's or characters' faces into sandwiches including Li Joe, Chris Sabat and Broly

Posted by Dakota 'DarkHorse' Hills • September 15, 2018 at 4:19 a.m. PDT

Arby's has had one of the strongest / most unique social media pushes over the past few years tapping largely into the gaming, anime and generally nerdy pop culture references mixed together with their food and packaging.

The restaurant chain has even had fairly strong ties to the fighting game community creating rad Street Fighter references, a life-size statue of Soul Calibur's Nightmare made out of cardboard and a Qanba arcade stick also made out of cardboard with the latter two haven been shown off at EVO 2018.

Now Arby's is back with a brand new campaign that is crossing over into the area of uncanny valley by recreating real people's or fictional characters' faces using nothing but bread, meat and vegetables — they actually manage to be quite impressive.

People can reach out to Arby's under the Hashtag #MakeMySandwich if they'd like to see themselves turned into a sandwich, or the restaurant will even reach out to people on Twitter to ask them directly if they want to be made a sandwich.

The talented people running Arby's social media accounts have already made sandwiches out of the likes of LI Joe, Dragon Ball voice actor Christopher Sabat, cosplayer Vampy, tournament organizer Bear, Broly from Dragon Ball Z and All Might from My Hero Academia plus other games like Lara Croft, Guild Wars 2, Borderlands and Final Fantasy.

You can take a look at some of their handy-work in the gallery below, but to get the full experience you'll need to head over to Arby's Twitter account to see all of the sandwich people they have created.

Arby's Make My Sandwich campaign image #1 Arby's Make My Sandwich campaign image #2 Arby's Make My Sandwich campaign image #3 Arby's Make My Sandwich campaign image #4 Arby's Make My Sandwich campaign image #5 Arby's Make My Sandwich campaign image #6
Click images for larger versions

Image sources: LI Joe, Chris Sabat, Bear, Vampy

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