Tokido and his tape measure make an appearance in Japanese Volkswagen ad

The EVO 2017 champion discusses his passion for fighting games with the car company

Posted by Steven 'Dreamking23' Chavez • November 30, 2017 at 7:35 a.m. PST

The Street Fighter 5 EVO 2017 champion, Hajime "FOX|Tokido" Taniguchi, is in a Volkswagen advertisement.

Volkswagen Japan is currently running a campaign that is all about the possibilities of nightlife. "UP ALL NIGHT" -- as the campaign is called -- focuses on five passionate people who are most active in their craft at night.

Among the bunch is fighting game legend, Tokido. The video ad shows several shots of the Akuma player competing on the big stage, doing what he does best.

Back in October, Tokido surprised the fighting game community when he brought out a tape measure on stream to calculate the perfect distance away from the monitor at the TWFighter Major tournament. The clip quickly spread across the internet, and the tape measure makes a return in this Volkswagen ad.

The car company has an official website for this campaign, and on it we see a quick interview with Tokido that discusses his passion for fighting games.

Thanks to our very own MajinTenshinhan, we have an English translation of Tokido's answers. Check everything out after the jump.

Volkswagen Japan: Please tell us the source of your passion, or what moment gives you the most passion.

Tokido: I feel passion when I can concentrate entirely and make that show through my gameplay. I think that passion is something you can receive from people, and also transmit to the people around you.

I'd be very happy if someone can see me playing at my fullest and think "Alright, starting tomorrow, I'm going to put in my all and do my best, too", even if it's just a little bit.

Volkswagen Japan: What sort of challenges do you want to accept to raise yourself even higher?

Tokido: I'm interested in actual martial arts, using my own body, in reality. I'm learning karate, which trains your mentality by letting you endure tough things, and your technique by reading the opponent's breathing and deciding to meet them with offense or defense depeding on the situation.

It does hurt, though. I'm still just a complete beginner, but I'd like to continue doing it.

Thanks to HiFight for pointing this one out.

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