Capcom green lit Bud Light All-Stars program, hasn't closed door on working with products marketed to adults

Posted by Jonathan 'Catalyst' Grey • June 18, 2016 at 3:21 p.m. PDT

There has been a lot of dialogue in the community surrounding Capcom's decision to ban the promotion of products marketed to adults.

It was even more of a surprise for some people to see someone best known for playing Capcom fighters, PG|Filipino Champ, picked up as a Bud Light All-Star, but as it turns out — this deal was discussed in advance with Capcom.

The director of digital media and eSports at Capcom USA, Neidel "Haunts" Crisan recently spoke about these developments, informing the community that they worked with Anheuser-Busch to make the Bud Light All-Stars deal happen, and that they're communicating on future things as well.

"I was the one who green lit Street Fighter being a part of the Bud Light All-Stars program and suggested the players they should work with on it," wrote Crisan.

"I talk with Anheuser-Busch on a somewhat regular basis, in terms of what their goals are in the eSports space as well. They have some really cool people there that we're learning a lot from, and who have some really great ideas on how they can support in the future," he noted.

Capcom may model how they handle adult products after professional sports, as Haunts laid out a potential way this may work going forward.

"We're looking at how pro sports handle this stuff as well, and from what I've seen a lot of these brands typically buy media (ad space) rather than sponsor teams/players, though there are exceptions. A lot to consider as we move forward, no doubt about it," Crisan stated.

"In short, we're talking with these brands assuring them we aren't closing the door and want to keep the conversation going in terms of how they would integrate into this space," he expressed.

Haunts also said people weren't off based when they stated that it wasn't exactly fair that they banned certain products marketed to adults, but not others.

"For player sponsorships, it's a tough decision to make and honestly the community wasn't wrong saying it's a bit hypocritical to ban some adult product sponsors but allow others.

"A lot of it comes down to being fair to the players. We don't want to get into a situation where we're playing favorites and saying 'Oh yeah we'll promote this players sponsor, but not this other player's sponsor'," he stated.

"Hope all that makes sense, and we want to keep talking about this as things move along. Thanks for the feedback," concluded Crisan.

Source: Reddit. Photo from Klearchos Kapoutsis.


That_guy_who_plays_DOA said on June 18, 2016 at 3:24 p.m.

Uhh... So they're taking it back? Life isn't Clerks 2,Capcom.

WaifuFightersII said on June 18, 2016 at 3:25 p.m.

Hmm, I'm expecting a drunken fighter in SFV Season 2. Its just about time.

bigbosss said on June 18, 2016 at 3:29 p.m.

(This user was banned.)

spliffy_baz said on June 18, 2016 at 3:32 p.m.

They can't say no to Budweiser, lets be real here.

DyoSan said on June 18, 2016 at 3:40 p.m.

Money talks, big american brand that has Superbowl commercials.

Vermouth said on June 18, 2016 at 3:41 p.m.

I don't even see the problem...
Kids watch ads about adult products on TV all the damn time and that's where the responsibility of a parent comes in. When I was a kid I'd simply not care what the ad was about or I'd just ask my parents what X meant and they would explain it to me...

TeamMoney_Foxley said on June 18, 2016 at 3:51 p.m.


Sony gave Capcom Millions of dollars and blew it all on some thing they call SFV.Thats all they could come up and develope with that large amount of money ? Thats sad.

OishiiJusuGames said on June 18, 2016 at 3:59 p.m.

Sounds like capcom signed that deal before they made the sweeping ban on products to be advertised at Capcom Cup events.

So with this kiddies, is how business is done. Completely dumb and IS NOT representative of a profit margin that is generated to increase from year to year by expanding the fan base and creating a larger and more defined pool of competitors; but the way, the wrong way for it to be done.

If you dont like it either join an entrepreneur training program or go play another title that's better run and managed... Which is pretty much everyone else LOL.

Emilioski said on June 18, 2016 at 4:09 p.m.

Bannerhubs does it again

Script_Zac said on June 18, 2016 at 4:09 p.m.

"No porn."
"That's dumb, there are other adult products in e-sports."
"No other adult products."
"Dammit, that isn't what we meant!"
"Beer is okay because they have hella money."
"Wait, but you just said... that isn't fair at all!"

The continuing adventures of Pro Tour rules! What twists will they come up with next?!

RUOK said on June 18, 2016 at 4:18 p.m.

Playing sfv is so laggy its like being drunk anyway

spotlesseden said on June 18, 2016 at 4:20 p.m.

Canada Cup is always sponsor by alcohols

BlackMasamune said on June 18, 2016 at 4:30 p.m.

So what they did was basically lip service to the FGC complaints and they will still end up "working things out" with adult product companies except for porn of course, who they will never allow no matter how many concessions are made.

KristineR said on June 18, 2016 at 4:36 p.m.

What capcom is trying to do is get them to purchase advertisement or maybe sponsor their events. Screw the players, capcom wants the money directly.

Catalysts_Evil_Brother said on June 18, 2016 at 4:39 p.m.

This was a very unwise decision by Capcom. Banning all adult products (such as beer and vapes) would cause a lot of financial problems for them. I can understand banning porn websites' teams because it is not a normal thing to people and it is considered inappropriate, unlike other things such as budlight which are normal for everybody nowadays.

Taizuku said on June 18, 2016 at 4:40 p.m.

Capcom was like, "We don't want any adult products involved with our game! We support a safe and wholesome gaming enviro-, what now? How much?!"

*Backpedals furiously*

Xykes said on June 18, 2016 at 4:43 p.m.

What part of this article says they're "taking it back"?

Did you even read it?

Xykes said on June 18, 2016 at 4:45 p.m.

Except, the ban of sponsors took place AFTER Capcom was already in talks with Bud Light, so what you said makes NO sense.


oArnello said on June 18, 2016 at 4:47 p.m.

Good thing you can always walk away and never look back.

BootySweat said on June 18, 2016 at 4:54 p.m.

Money talks

KristineR said on June 18, 2016 at 4:55 p.m.

The problem with Capcom is they are unorganized. They realized how much money companies like a Bud lite would be willing to spend to advertise. They want that money for themselves. Capcom should have taken time to release this game as well as put their rules together.

necrosexy said on June 18, 2016 at 5:02 p.m.

So alcohol is ok but porn is not? Capcom is so full of sh!t.

trufenix said on June 18, 2016 at 5:18 p.m.

Not even the same discussion. Capcom banned adult products at CPT events. They didn't say no one who plays or supports street fighter is allowed to pedal adult products.

Saikyo_no_Justu said on June 18, 2016 at 5:37 p.m.

I'm not shocked. You kind of have to be drunk to buy a $60 incomplete garbage like SFV.

Soljah said on June 18, 2016 at 5:48 p.m.

so the YP team can play and advertise as well then?

tommills83 said on June 18, 2016 at 5:53 p.m.

This is nowhere the level of the "Budweiser Bill" (passed by FIFA for the 2014 World Cup in Brazil, allowing Budweiser to be sold in stadiums where alcohol is banned to reduce the death rate of fans in acts of violence), BUT when Budweiser wants something, they tend to get it.

People will expect Capcom to have principles and refuse Budweiser's sponsorship, but they will accept it all the same.

FightDirty said on June 18, 2016 at 5:55 p.m.

Capcom saw all that fight money they were about to lose out on. When big money is involved all those fancy morals fly out the window.

BluegrassNutmeg said on June 18, 2016 at 5:59 p.m.

Bud Light is literally the worst beer on the planet.

npcomplete said on June 18, 2016 at 6:05 p.m.

No, I think that was the right -- as in the most logically consistent, objective, non-relative thing to do -- either ban all adult products or ban none.

Don't be selective. Don't be subjective. Especially since CPT is *worldwide* and in many European countries for example, a lot what we consider "adult" is acceptable for young adults under 18. Like nudity. Like beer. In Germany, Big Brother on regular broadcast TV is full of nekkid girls and McDonald's sells beer. To 16 year olds. Legally. And 14 year olds can drink in public. Denmark is even more permissive about sexuality. Again, do you see the relative nature of it all?

And you know what? I'm glad FChamp and big money adult brands forced their hand to revert their "family-friendly" P.C. BS. I hope they'll come up with an alternative venue for this.

It doesn't make sense to begin with considering they limit contestants to 18+ to begin with. In fact I was hoping an alt league would form with all the banned products as sponsors to compete against CPT sponsored orgs. Orgs like ESL would be open to it (since they're German based) and together with all the big brands they'll have more than enough money to lure players.

oArnello said on June 18, 2016 at 6:08 p.m.

Gonna go have me a conversation with Benjamin Franklin, I need a lot of questions answered.

Mellowcow said on June 18, 2016 at 6:12 p.m.

Eight frames sponsored by Bud Light 8)

JustSTFU said on June 18, 2016 at 6:33 p.m.

Capcom USA
Of course, USA is all about that $$$

NotOneOfUs said on June 18, 2016 at 6:33 p.m.

"We don't want to get into a situation where we're playing favorites and saying 'Oh yeah we'll promote this players sponsor, but not this other player's sponsor'"

But... isn't that exactly what you did?

heX said on June 18, 2016 at 6:41 p.m.

I am super curious as to what the average IQ level of ppl who talk about issues they know nothing about is...

npcomplete said on June 18, 2016 at 6:46 p.m.

No didnt you get the news about what happened after their decision on team YP? others pointed out the subjective, selective nature of that decision and they rightfully included all adult products (well, "adult" in America) in with the ban.

Therefore when this deal with Bud moves forward, when they create a different venue for this or however they do this, I hope they remain logically consistent and allow everyone else they had banned in too like youporn and e-cig companies

zakurenai said on June 18, 2016 at 7:11 p.m.

I wish I could upvote you xD

Stiqman said on June 18, 2016 at 7:14 p.m.

so haunts suggested fchamp.....

DriveCancelled said on June 18, 2016 at 7:41 p.m.

Capcom USA are so full of s***.

fchampryan said on June 18, 2016 at 8:18 p.m.

Now YP just needs to write capcom a fat check $$$$ and im sure they will have YP as a CPT sponsor

dlmaniac said on June 18, 2016 at 9:23 p.m.

You can be sure porn will never be allowed tho. The simple truth is that if e-Sport is ever going main-stream they'd have to be politically correct and shun porn. Beers are fine as main-stream sponsors.

aoi said on June 18, 2016 at 11:30 p.m.

But you said alcohol product was banned. Get your sh!t together Capcom !!

sukurin said on June 18, 2016 at 11:55 p.m.

Lol Crapcom, if you said you will ban adult products on your event, you should do it with no EXCEPTION.

SilverwingsX2 said on June 19, 2016 at 1:59 a.m.

weird. in capcoms world they call themselves buisness people. but in any other, they would been called prostitutes.
adult stuff is bad. we ban it.
bud light throws some dollars. oh ok, adult stuff is fine now ^^
cant even be upset about it. they dont even realize their double morale, i guess.
if yp would have donated 500k to capcom, they would be legal aswell. fact.
but whatever. praise the money.

DORMWORM said on June 19, 2016 at 2:58 a.m.

theyre going to put sf characters on the cans next. .Capcom couldnt say no to that ...Ono threw a few back and was like deal..then there was a street fight at the bar and ono shoryukened the shi out the guy!

That_guy_who_plays_DOA said on June 19, 2016 at 4:26 a.m.

Damn I'm sorry, I didn't mean to twist your pink panties too tight. I'll bring you a box of tissues later.

Evorgleb said on June 19, 2016 at 5:38 a.m.

I think the key here is that he said they are looking at how pro sports handles these things. Do beer companies sponsor major sports? Yes. Do porn companies? No. Not all adult products are treated equal by the public. Not even all alcohol is. Liquor is seen as worse than beer even though both are alcohol. That's where you guys are struggling to get this. Capcoms goal is to be as inclusive possible while creating a venture that has the most growth and money making potential. And simply put, just like the NFL or MLB, that means yes to beer and no to porn.

RedRapperSux said on June 19, 2016 at 11:15 a.m.

When Budlight approached Capcom on the sideline about been greenlit I bet Capcom only heard one song.

VengefulGiblets said on June 19, 2016 at 5:51 p.m.

Lesson learned: Adult products are banned unless they pay enough money to not be banned. Then they have some really cool people that capcom can (l)earn a lot from.


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