Capcom green lit Bud Light All-Stars program, hasn't closed door on working with products marketed to adults

Posted by Jonathan 'Catalyst' Grey • June 18, 2016 at 3:21 p.m. PDT

There has been a lot of dialogue in the community surrounding Capcom's decision to ban the promotion of products marketed to adults.


It was even more of a surprise for some people to see someone best known for playing Capcom fighters, PG|Filipino Champ, picked up as a Bud Light All-Star, but as it turns out — this deal was discussed in advance with Capcom.

The director of digital media and eSports at Capcom USA, Neidel "Haunts" Crisan recently spoke about these developments, informing the community that they worked with Anheuser-Busch to make the Bud Light All-Stars deal happen, and that they're communicating on future things as well.

"I was the one who green lit Street Fighter being a part of the Bud Light All-Stars program and suggested the players they should work with on it," wrote Crisan.

"I talk with Anheuser-Busch on a somewhat regular basis, in terms of what their goals are in the eSports space as well. They have some really cool people there that we're learning a lot from, and who have some really great ideas on how they can support in the future," he noted.

Capcom may model how they handle adult products after professional sports, as Haunts laid out a potential way this may work going forward.

"We're looking at how pro sports handle this stuff as well, and from what I've seen a lot of these brands typically buy media (ad space) rather than sponsor teams/players, though there are exceptions. A lot to consider as we move forward, no doubt about it," Crisan stated.

"In short, we're talking with these brands assuring them we aren't closing the door and want to keep the conversation going in terms of how they would integrate into this space," he expressed.

Haunts also said people weren't off based when they stated that it wasn't exactly fair that they banned certain products marketed to adults, but not others.

"For player sponsorships, it's a tough decision to make and honestly the community wasn't wrong saying it's a bit hypocritical to ban some adult product sponsors but allow others.

"A lot of it comes down to being fair to the players. We don't want to get into a situation where we're playing favorites and saying 'Oh yeah we'll promote this players sponsor, but not this other player's sponsor'," he stated.

"Hope all that makes sense, and we want to keep talking about this as things move along. Thanks for the feedback," concluded Crisan.

Source: Reddit. Photo from Klearchos Kapoutsis.

Load comments (48)