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Street Fighter 5 being localized in Arabic, Sony partnership key to Rashid's development

Posted by John Action_John Macone • September 11, 2015 at 2:06 p.m. PDT • Comments: 101

With Rashid's announcement taking the Street Fighter 5 world by storm today, there was some equally vital and interesting news brought about by the event in Dubai. Yoshinori Ono also announced that Street Fighter 5 will be textually localized in Arabic, a first for Capcom as a whole, and how this development came to be.


IGN sat down with Ono to discuss Capcom's efforts to support the region, and the difficulties of creating Rashid for a company with very little experience with Middle Eastern properties.

It turns out Capcom's Sony partnership once more gave them a lot of leverage, with Sony introducing them to Pluto Games, their Middle Eastern distributor, to guide them in designing Rashid and localizing Street Fighter 5 in Arabic.
Yoshinori Ono makes sure to note the gratitude Capcom and the Street Fighter brand has for the support they've received from the Middle Eastern community. "Thank you so much for your support for the Street Fighter series", he says, "it’s always been great for me to see all the events and fighting game community stuff that goes on in the Middle East and of course I’ve had lots of you invite me to come play with you over the years".

Ono encourages players to pick up the character and "try and make him the best Street Fighter character out there", as well as ensure that they have fun with him. It would seem a lot of work and dedication went into fleshing out Rashid and making him a reality.

He also touches a bit more on how difficult it was for Capcom to conceptualize Rashid at first. Ono stated "that it was a challenge at first to figure out how this character looks and what kind of moves would be suited to him as Capcom does not have many Middle Eastern employees". The relationship between Sony and Pluto Games was key for Capcom to envision how they wanted to go about making Rashid come to life.

In the end, it seems Rashid is more than just a new character, symbolizing a growing relationship between Capcom, Street Fighter, and the Middle Eastern fighting game community. Hopefully this will lead to more events, player representation, and international competition from the players in the region.

Source: IGN via Shoryuken
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