Street Fighter 5 being localized in Arabic, Sony partnership key to Rashid's development
IGN sat down with Ono to discuss Capcom's efforts to support the region, and the difficulties of creating Rashid for a company with very little experience with Middle Eastern properties.
It turns out Capcom's Sony partnership once more gave them a lot of leverage, with Sony introducing them to Pluto Games, their Middle Eastern distributor, to guide them in designing Rashid and localizing Street Fighter 5 in Arabic.
Ono encourages players to pick up the character and "try and make him the best Street Fighter character out there", as well as ensure that they have fun with him. It would seem a lot of work and dedication went into fleshing out Rashid and making him a reality.
He also touches a bit more on how difficult it was for Capcom to conceptualize Rashid at first. Ono stated "that it was a challenge at first to figure out how this character looks and what kind of moves would be suited to him as Capcom does not have many Middle Eastern employees". The relationship between Sony and Pluto Games was key for Capcom to envision how they wanted to go about making Rashid come to life.
In the end, it seems Rashid is more than just a new character, symbolizing a growing relationship between Capcom, Street Fighter, and the Middle Eastern fighting game community. Hopefully this will lead to more events, player representation, and international competition from the players in the region.
Source: IGN via Shoryuken