Sanford Kelly now sponsored by The Steam Company, no longer with Empire Arcadia

Posted by Cheng Kai 'KarbyP' Sim • July 11, 2014 at 8:49 a.m. PDT

Sanford Kelly, one of New York's finest Ultra Street Fighter 4 and Marvel vs. Capcom 2 players, has just been picked up by a new sponsor, e-cigarettes maker The Steam Company, according to a tweet on the company's official Twitter account.

It was thanks to The Steam Co.'s sponsorship that Sanford Kelly could be there in Las Vegas for EVO 2014 this weekend. But the sponsorship is for long-term, not simply a weekend-only affair, The Steam Co. said in response to a question on Twitter.

Sanford Kelly's new sponsor also confirmed that the player has parted ways with Empire Arcadia -- refer to the tweets below.

Source: @thesteamcovapes. Photo source: Jason24cf. Submitted by HmpLghtng.

EventHubs's Steven 'Dreamking23' Chavez contributed to this story.


mrambitious said on July 11, 2014 at 8:51 a.m.

Considering how much of their juice I bought so far they should sponsor me for paying their wages lol.

celipo_nl said on July 11, 2014 at 8:54 a.m.

I gonna try this juice

celipo_nl said on July 11, 2014 at 8:55 a.m.

Sandford congrats bro

calicasey said on July 11, 2014 at 8:56 a.m.

Congrats to Sanford and good luck!

DarkSamehada said on July 11, 2014 at 8:58 a.m.

yyyyyyyaaaaaaaaasssssssssss lets go kells

Ing_Goodface said on July 11, 2014 at 8:58 a.m.

You mean to tell me that Sanford's been playing Mahvel 3 the entire time?

Gotomaster said on July 11, 2014 at 8:58 a.m.
mnz said on July 11, 2014 at 8:58 a.m.

Good for him, being out of that cult.

Jason said on July 11, 2014 at 9:01 a.m.

I hope Sanford does a lot of work promoting Steam Co. and not just take their money and give nothing back in return like a lot of sponsored players in the FGC.

This is basically the FGC's chance to put on a good showing for a Sponsor that's not t-shirts or gamer gear. More main stream products. Do us proud Sanford.

wallie said on July 11, 2014 at 9:01 a.m.

In a stunning turn of events Sanford has left the Empire. Who will take his place? Will Triforce have a heart attack from eating too much Ravioli? All these question and more will be answered next time on Dragonballz.

Shredded said on July 11, 2014 at 9:01 a.m.

who knew Sanford was a top UMVC3 player on the low down

KarbyP said on July 11, 2014 at 9:02 a.m.

No, sorry, that was my mistake. Thought he did since The Steam Co. added a #umvc3 hashtag, which made me think he competes in it.

Mike said on July 11, 2014 at 9:02 a.m.

I'm all for players being sponsored but is an e-cig company really a good choice? Companies that produce dangerous, cancer-causing products sponsoring players seems like it may be detrimental in the long run.

HmpLghtng said on July 11, 2014 at 9:09 a.m.

EMP is flat out falling apart, I wish more people saw the tirade Triforce was on last night.

Jason said on July 11, 2014 at 9:15 a.m.

Actually, preliminary trials on e-cigs show them to be much less dangerous than tobacco smoking.

Of course, they haven't been around long enough for a proper long term study but the early results are promising.

Neobrown said on July 11, 2014 at 9:20 a.m.
(This comment was hidden because it was down voted. You can view it by clicking here.)
Mike said on July 11, 2014 at 9:24 a.m.

I agree that they are less dangerous and a lot of studies have shown that, but they are still dangerous and still contain a fraction of the carcinogens. They are a more healthy alternative but they will still kill you in the long run. I just don't want this sponsorship to be detrimental if we're trying to get that e-sports money.

Shinkutatsumaki said on July 11, 2014 at 9:29 a.m.

Looks like Saltford Kelly can finally blow off some steam

TheAlmightyVox said on July 11, 2014 at 9:34 a.m.

Will Triforce be defeated? Tune in to the next episode of Dragonball Z, "Triforce Defeated!"

Hypermarth said on July 11, 2014 at 9:35 a.m.

He's freeeeeeeeeeeeeeeeeeeeeee

Tragedy said on July 11, 2014 at 9:38 a.m.

Awesome of TheSteamCo to do that. Congrats Sanford.

cjmxxx said on July 11, 2014 at 9:44 a.m.

People are free to do what they want and purchase what products they want. It's not just little children in the fgc, it's grown adults that can make whatever decisions they want.

sweetmonkeylove said on July 11, 2014 at 9:46 a.m.

Congrats Sanford! Awesome player needs sponsorship. I'll be looking for you at EVO :)

Also awesome that head shops sponsor SF players.

I'll hit the one down the street and see if they can hook me up!

Madbeats said on July 11, 2014 at 9:49 a.m.

Congrats Sanford :)

pauro said on July 11, 2014 at 9:50 a.m.

(This user was banned.)

chocotaco said on July 11, 2014 at 9:50 a.m.

You're right, though lots of gaming is sponsored by Monster, and energy drinks aren't very good for you either. Nicotine is an addictive drug, but so are caffeine and sugar.

Mike said on July 11, 2014 at 9:54 a.m.

When did I say anything about people not being able to buy what they want? I don't care what people buy or do in their free time. You missed my point entirely. Read the last sentence of my statement.

It's not only little children in the FGC but there ARE little children in the FGC. I know I wouldn't want my kid watching a video game tournament and see people using or promoting dangerous products. I'm sure a bigger sponsor wouldn't want that either.

sagejonathan said on July 11, 2014 at 9:54 a.m.

I totally agree with you. I dont think its a good idea to promote something as dangerous as that. And yes there are grown adults in the community, but promoting such things isn't healthy for the youth that has an interest in the fgc. Just my 2cents.

M1N0RA said on July 11, 2014 at 9:57 a.m.

# TriforcePLZ

Mike said on July 11, 2014 at 9:59 a.m.

True, but tobacco products are adult-oriented. I doubt the other sponsors/ tournament organizers in the FGC would be happy if a player was sponsored buy say Jack Daniels or something. It's one of the reasons LI Joe didn't get sponsored buy Brazzers.

xYomiLord420x said on July 11, 2014 at 10:12 a.m.

Congrats on him getting actually sponsored and not being part of just a "development" organization that hasn't progressed in years. I hope he matures his attitude a bit though.

DontTaseMeBro said on July 11, 2014 at 10:27 a.m.

That's what you get for being a selfish, stealing, lying, piece of crap douche bag Triforce. Everyone has left you, including your wife. You are a cancer to the FGC and you got what you deserved this weekend.

ReddChief said on July 11, 2014 at 10:36 a.m.

Oh please not one of you people, Vaping is not dangerous and not ONE thing of evidence of it being dangerous. You have to be at least 18 to buy e-juice just like tobacco and alcohol which is also in movies, TV & video games that kids are watching.

rvnender said on July 11, 2014 at 10:42 a.m.

Good stuff to Sanford. Glad for ya bro. Get the f away from EMP.

Mike said on July 11, 2014 at 10:49 a.m.

Do you really believe that vaping is as healthy as NOT vaping? Do you seriously believe that super heating plant products contain 0 carcinogens? Like I said earlier, it's healthier than cigarettes but it definitely is NOT SAFE. If you can find one peer-reviewed source that claims that vaping has no carcinogens in it's smoke then I'll believe you. You might have to create that study yourself, though, because I looked on Google Scholar five minutes ago and couldn't find one.

Either way, as I said in my other posts, that's not the point. Read my other posts, then come back with a solid argument for the real issue.

Mike said on July 11, 2014 at 10:53 a.m.

NVM. Don't bother responding. I just noticed how many dislikes you have on your profile. I won't respond back.

I_Are_RaBBiT said on July 11, 2014 at 11:16 a.m.

Shieeeet he just looking to meet one of those thick Asians that model for The Steam Co! We know your game playa! :-P

PropLeXed said on July 11, 2014 at 11:30 a.m.

Congrats to Sanford, hopefully things work out.

salindy13 said on July 11, 2014 at 11:34 a.m.

I guess Sanford has gone to blow off some Steam. :J

DarkKirby said on July 11, 2014 at 11:50 a.m.

Sanford was one of the last I'd expect to leave EMP.

While I don't think EMP necessarily deserves all of negative the reputation is has, it doesn't change it's a name many companies don't want association with and being part of EMP will be something that will hold you back if you can get another sponsor.

Although many politicians are condemning e-cigs and putting restrictions on them as a publicity stunt to better their poll results.

Hoss said on July 11, 2014 at 11:59 a.m.

E-cigs will not kill you...

DontTaseMeBro said on July 11, 2014 at 12:08 p.m.

Yes it does

Hoss said on July 11, 2014 at 12:09 p.m.

SOME E-cigs create carcinogens, due to super-heating, but not ALL of them do.

Hiya_tiger said on July 11, 2014 at 12:13 p.m.

@10 /dead

mrambitious said on July 11, 2014 at 12:15 p.m.

I used to smoke cigs and black & milds fairly heavily. I now exclusively use e-cigs, specifically the kind of ecigs you refill with custom made juices (Volcano Inferno!). I can tell you that not once since switching over have I ever "smoked-out" my lungs, as in smoked so much I gave myself a cough and was hucking flem for the entire next day or so. I'm sure these have their own health issues that have yet to be discovered, but water vapor w/ sugar and nicotine cannot possibly be worse than 256 poisonous chemicals, plus tar, and 2nd hand smoke that legitimately kills non-smokers.

mrambitious said on July 11, 2014 at 12:27 p.m.

Dude... the guy who's crying like a little baby about his players leaving the sponsorship, does he realize that he comes off as a pre-pubescent teenage girl who just learned her best friend is going with the boy she likes to prom?

Like seriously, if your wife, savings, and home were all lost because you needed the money to send random people you have no affiliation with to tournaments just so you can say "look at my team", there's a much larger issue than ungrateful players at hand. How about the fact that this moron is too stupid to realize he CANT AFFORD a freaking team? Eat crackers and water for months to send players to a tournament? WTF ARE YOU JOKING ME?

This guy better be like 22 years old, if he is a grown man and this freaking stupid then he needs to be exiled from the FGC permanently for his own good. I'm 25 and working as an engineer and I could easily afford to send a player or two across the country once a month, did this guy also work at the McDonald's he ran the sponsorship from?!?!?!?! How / why would anyone take on expenses they can't afford with legitimately no personal gain?!?!?!?! I STILL CAN'T BELIEVE HE LOST HIS WIFE, WHY IN GODS NAME IS SPONSORING A FGC MEMBER MORE IMPORTANT THAN YOUR WIFE AND LIFE?!?!?!?!


DrDucker said on July 11, 2014 at 12:35 p.m.

sounds like my fgc drama of the week is sated - even before EVO storylines

The_Big_Boss said on July 11, 2014 at 12:41 p.m.

Congratulations Sanford. I hope you can finally prosper now man. Good luck. Hope Dieminion wises up and moves on as well.

YoraiDragon said on July 11, 2014 at 12:42 p.m.

Wrote in wrong topic.

TwoBears77 said on July 11, 2014 at 12:43 p.m.

Good for Sanford. With a proper sponsor we can hope to see him at more events.

YoraiDragon said on July 11, 2014 at 12:44 p.m.

^wrote in wrong topic tab, herp derp, also won't let me edit or delete.

Mike said on July 11, 2014 at 12:45 p.m.

Someone please find a peer reviewed source that shows that e-cigs don't contain carcinogens. E-cigs have the benefit of not producing tar and the vapor has LESS carcinogens but to say that they are healthy or are not dangerous is either misinformation or an outright lie.

mrambitious said on July 11, 2014 at 12:45 p.m.

Energy drinks are the worst, worse than e-cigs for sure, possibly even real cigs. Studies show that energy drinks plus alcohol is almost guaranteed to cause you to black out even in the slightest of excess. My friends younger brother was raised on them and he says sometimes after his 3rd or so for the day he loses all control of his heart rate and gets severe headaches. I know for a fact that they are linked to the increase in heart attacks and failure among college age students, because the very first energy drink related heart attack happened to a student at my university. The next day fourloco was banned from the campus and soon after banned from the city of Philadelphia due to the number of students being hospitalized in Philly due to the energy drink + alcohol combo.

Energy drinks are seriously one of the worst things you could ever consume, especially if you're younger than 18 years of age.

mrambitious said on July 11, 2014 at 12:52 p.m.

They don't exist, the best you can find is that the only immediate effects of vapor is a reduced lung capacity for the next few breaths, same as smoking anything else. A carcinogen is the result of burning a certain chemical compound, and since ALL ECIGS are flame-less and have non of the same chemicals a cigarette does besides nicotine, its pretty safe to assume you cannot die from e-cigs.

So far from all my research over the months prior and months after purchasing my Volcano inferno, literally the only carcinogen in e-cigs is nicotine, and nicotine has yet to even be declared as carcinogenic.

Mike said on July 11, 2014 at 12:57 p.m.

You're talking about energy drink abuse. Drinking an energy drink as intended will not kill you unless you have some pre-existing condition. Four loko was the dumbest pos drink I've ever heard of anyway. I was a sophomore in college when it really got popular and I knew it was gonna get banned.

Mike said on July 11, 2014 at 12:59 p.m.

They vapor has been found to contain carcinogens in every peer reviewed study that I've read. It has nothing to do with nicotine.

compbros said on July 11, 2014 at 1:21 p.m.

Alcohol is pretty awful as well but we see all sorts of companies sponsoring sporting events which are mostly "family friendly". Sanford is sponsored by an e-cig company? Okay. He'll wear some merch, speak about how it's less dangerous than cigarettes, give out some codes, and whatever else his sponsorship entails. Meanwhile you'll see 30 second commercials for beer that just make it seem like the most awesome thing ever.

It's not up to people to decide what sponsors what because it may be harmful for children, it's up to parents/legal guardians to teach kids why they shouldn't be using these products.

mrambitious said on July 11, 2014 at 1:22 p.m.

No dude. A child drinking an energy drink as intended, which is how it goes down 90% of the time, is detrimental to their development. Google it.

Mike said on July 11, 2014 at 1:28 p.m.

If an energy drink is that bad for children then they shouldn't be sponsoring events either.

evo546 said on July 11, 2014 at 1:35 p.m.

seriously im really happy for Sanford. Congrats

nusense said on July 11, 2014 at 1:39 p.m.

[–]mew2king 130 points 13 hours ago

Wow. Okay. I deserve MUCH better than this.

[–]mew2king 98 points 13 hours ago

I have not gotten paid my last two 500 payments either. It's just delays after delays. My patience and kindness is about through.

The ship is sinking.

compbros said on July 11, 2014 at 1:41 p.m.

What, why? Why should sponsorships be limited instead of parents teaching their kids that these things are harmful?

Mike said on July 11, 2014 at 1:41 p.m.

@compbros honestly, how appealing is the nfl to a kid versus a video game? The super bowls target audience is ages 18-34. It's probably the same with other sporting events. Street fighter is a game rated for teens and up. Zhi got banned from commentating at EVO because of something he said on stream. At the very least, EVO is targeted towards 12-Year-olds.

RedRapperSux said on July 11, 2014 at 1:45 p.m.

Good sh*t Sanford. Don't forget these new fans probably trashed you just yesterday.

Mike said on July 11, 2014 at 1:46 p.m.

Parents should guide there children but networks that produce content for a certain audience also have a responsibility to provide content that's appropriate for that target. Cartoon Network doesn't play Corona or GoDaddy commercials until adult swim starts.

compbros said on July 11, 2014 at 1:55 p.m.

Kids LOVE sports. Watch NFL, Soccer, NBA, Hockey, w/e and see the kids in the crowds. That's not even to say the amount of kids watching at home. The Superbowl is viewed by 100+ million people around the World, if even 1 percent of that is children then it's thousands of times more young eyeballs than the best FGC event in terms of viewers.

Ratings mean practically nothing man. The NFL product would probably be rated "PG" if it got a rating which is equivalent to "E10" for games.

compbros said on July 11, 2014 at 1:59 p.m.

If you're talking stuff like "Teen Titans Go" then no, it shouldn't feature cigarette commercials or something. But if something is "for all ages" like sporting events then why should they limit earnings because parents can't talk to the kids especially when most of the viewership is in a high age range? With that in mind, why should something "for all ages" like most fighting games only have "safe for kids" sponsorship despite the fact that the vast, VAST majority of players and viewers are late teens and older?

Mike said on July 11, 2014 at 2:17 p.m.

The point isn't who's watching it. It's who's the target. A network can't control who watches anything but it's their responsibility to show discretion based on the target. If a parent wants to show their kids then it is what it is. It should be up to the parent what their child is exposed to. If I'm watching something geared towards everyone then I don't expect tobacco, sex, or alcohol mentioned during the program.

Mike said on July 11, 2014 at 2:19 p.m.

The nfl definitely wouldn't get any rating below 14+ just because of the ads.

compbros said on July 11, 2014 at 2:37 p.m.

Okay, who's to say the target of the FGC is kids just because the games are rated T? If the NFL is for 12-18 year-olds, like you say, then why would they show alcohol commercials? There's commercials for movies, beer, makeup...hell, McDonald's had an NFL themed happy meal commercial. They appeal to EVERYONE so why should a group (adults) be completely cut out because it MAY influence a small amount of another group (kids) that's not even their biggest source of viewership/income?

compbros said on July 11, 2014 at 2:40 p.m.

Ratings aren't judged by ads, they're judged by content. If South Park ran nothing but ads for children's products they'd still be M and if some Nickelodeon live-action show ran anti-tobacco ads they wouldn't be hit with TV14 because of tobacco use.

KarbyP said on July 11, 2014 at 2:46 p.m.

I don't follow Marvel.

KristineR said on July 11, 2014 at 2:55 p.m.

Congratulations on Sanford being sponsored. I know companies are not beating down the FGC doors to sponsor players and people have to take what they can get. I will however say that Steam Co was wrong on a human level to ask Triforce to video tape himself holding a can of ravioli and to do stupid stuff. I think for an owner, president or any sort of representative of a company to do something like that is reprehensible. If Bill Gates would have told someone to do something like that demeaning them, people would be up in arms and marching from here to Pakistan. I am glad Sanford is sponsored and get to travel but I would never trust a person let alone a company who would abuse their position of power in demeaning another human being for entertainment purposes.

compbros said on July 11, 2014 at 2:55 p.m.

SSorry, misquoted the age range so disregard the alcohol point, the rest still stands.

PrideOfTosa said on July 11, 2014 at 4:26 p.m.

Glad for him. EMP is a sinking ship, and good riddance. Dieminion needs to find another outfit as well.

Jayson619 said on July 11, 2014 at 6:37 p.m.

Congrats Kelly. Hopefully your team can afford you future sticks.

Mike said on July 11, 2014 at 9:16 p.m.

The FCC applies a rating based on content of the program. The ads played are associated with the target audience and age group. South Park wouldn't run children ads because that's not their target. The ads should be inclusive to everyone if the target is everyone. Every demographic eats McDonalds.

Maybe you should ask the FCC why alcohol ads can't be played on Disney when parents could just tell their children not to drink. As I said before. The FGC is moving towards a more family friendly direction. The fact that Zhi was kicked off of commentary and there has been a lot of controversy about stream chats shows that.

Wa1rior said on July 11, 2014 at 10:32 p.m.


Grisso9 said on July 12, 2014 at 12:07 a.m.

Well Sanford left the empire for the E-cigs. Congrats man. The one question I have is how long will this sponsorship last?

IntuitionImpulse said on July 12, 2014 at 5:24 a.m.

EMP, or rather Triforce, is quite the leech. After reading what Tampa Bison revealed about him, I'm surprised why anyone is still on that team.
Good on Sanford for leaving.

Books said on July 15, 2014 at 9:07 p.m.

Adults should be able to sponsor adult products. If you don't agree with it vaping, don't buy E-cigs for your children.


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