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Street Fighter underwear, wallets, tablet cases, stationery and more - Capcom merchandising gone wild in Japan

Posted by Cheng Kai 'KarbyP' Sim • August 2, 2014 at 4:36 p.m. PDT

Here's a funny story: a while ago, shortly after the official e-Capcom online shopping site had set up a physical storefront in a shopping mall in Tokyo's Odaiba district, I made a pilgrimage to it fully expecting to score some awesome Street Fighter swag.

Except, I didn't find anything worth buying. The place was called the e-Capcom store, but the selection of Street Fighter goods was almost non-existent. A couple of Street Fighter II T-shirts, and that was about it, as opposed to the shelves upon shelves of Monster Hunter, Resident Evil, Ace Attorney, Sengoku Basara and Mega Man-themed merchandise.

Yes, even Mega Man had a bigger presence at the e-Capcom store than Street Fighter did. It was the same elsewhere in Japan; Street Fighter merch was incredibly hard to find.

Fast-forward to today. With Ultra Street Fighter 4 finally about to be released on consoles in Japan, Capcom is pulling out all the stops to capitalize on the brand's recognition.

Take a look at some of the SF swag that's been hitting stores in Japan.


Click images for larger versions

Source: 4Gamer (boxers, everything else)

Comments

Existent said on August 2, 2014 at 4:45 p.m.

Who wouldn't want Blanka all up in their pants?

#1
Burnt said on August 2, 2014 at 4:48 p.m.

Would wear Honda/Sim draws on the outside

#2
COREY_1993 said on August 2, 2014 at 4:49 p.m.

YES!! ive always wanted blanka near my balls... definitely wearing these inside out.

#3
LeonHartEX said on August 2, 2014 at 4:49 p.m.

They should have sold Hakan's cooking oil kappa

#4
KarbyP said on August 2, 2014 at 4:49 p.m.

There is probably some joke to be made here involving the key words "dragon punch", "monster" and "pants". 0_0

#5
KarbyP said on August 2, 2014 at 4:50 p.m.

There we go. 0_0

#6
kac1010 said on August 2, 2014 at 4:51 p.m.

nothing beats Hakan's COOKING OILLLLLLLLLL

#7
LeonMarvel said on August 2, 2014 at 4:51 p.m.

My meaty low fierce can finally be unleashed. Would prefer Chun...but dat Ken ass grab! LOL

#8
Murdurus said on August 2, 2014 at 4:55 p.m.

Now we know why they call it Blanka balls.

#9
IzunaGhost said on August 2, 2014 at 5:02 p.m.

needs moar beeeaaauuuty...

#10
NoizyChild said on August 2, 2014 at 5:13 p.m.

Need some Balrog shorts.

Perfect for when a chick invites me over and I need to Dash Low Smash.

#11
Yung said on August 2, 2014 at 5:15 p.m.

Damn, Ken HUNGRY for that ass.

#12
SnakeX said on August 2, 2014 at 5:16 p.m.

Man, Japan always goes all out with stuff like this.

Wear your Street Fighter™ undies (and other clothes ya' perv) to the Street Fighter™ bar/restaurant, and pay your bill by pulling out your Street Fighter™ wallet. And don't forget to sign it using your Street Fighter™ pen!

#13
J said on August 2, 2014 at 5:24 p.m.

I need those dumbass pens in my dumbass life.

#14
MRN_SirFoxington said on August 2, 2014 at 5:46 p.m.

Wouldnt it be also lovely to wear some Dudley shorts in case you have to "Duck Under" her Blanket ^^ ^^ ^^ ^^......

#15
rakuko said on August 2, 2014 at 5:55 p.m.

hope they release various Blanka-themed balls. like beach balls and basketballs, etc.

#16
fawaz said on August 2, 2014 at 5:58 p.m.

I still don't see anything worth buying.

#17
SeriphAngel said on August 2, 2014 at 6:09 p.m.

YAY YOGA FIRE CROTCH!!!!

#18
maxi2099 said on August 2, 2014 at 6:16 p.m.

Dudley's underwear is too classy to be sold on these simpleton places.

#19
unseenpotential01 said on August 2, 2014 at 6:31 p.m.

Of course it isn't complete without one with cammy's deriér on the back. B)

#20
NoizyChild said on August 2, 2014 at 6:42 p.m.

That's when she's in the mood to give me a Short Swing Blow.

#21
MomochiRocks said on August 2, 2014 at 6:51 p.m.

I would buy SF underwear.
but those are boring as hell.
Maybe i would pay 5 bucks.
maybe.
probably pass.
honest sorry.

#22
FrynkieDeuce said on August 2, 2014 at 7:12 p.m.

putting balrog and dudley on the banner with the boxer briefs. I saw what you did there KarbyP

#23
Wintry said on August 2, 2014 at 7:20 p.m.

Gives a whole new meaning to the move, "Short Swing Blow".

#24
blackmaster128 said on August 2, 2014 at 7:41 p.m.

t.hawk very good character but too much damge on his command grabs his ultra doose too much damge he has the strongest ultra an the game. the range on his command grabs are great.seth is ok he needs more heath this character dies too easily especially with the changs made to him.his command grabs need more rang an prioty.the ex sonic boom need to become a three hit because akuma ex fireball goes right through seth ex sonic boom an ryu fireball goes through seth.seth needs abit more damge on all his ultra 1an 2 his super is ok.nomarl spin kick need small invincible frams.m.bisom everything is great on him but he needs to be able to psycho crusher an the air.for aral oppents.like vage.t.hawk.ibakey. take away them two hits make it a grab.give bison back the bison ball an make him king like he onces was.blanka great character take to long to charge the vertical ball.dhlism can capcom make him faster an the air he to slow keep geting counter by the uppercut characters.deejay good character but he needs sometype of an overhead an give him the to hits from bison an the air make charge time quickly.adon need power like his teacher saget.capcom make some of these characters ultra easy to do

#25
irrenmann said on August 2, 2014 at 8:01 p.m.

Make E. Honda merchandise and I'll buy most or all of it. It's that simple.

#26
theshredder39 said on August 2, 2014 at 8:02 p.m.

You wanna know what'll sell like mad? Dan Hibiki boxers.

#27
Dedemaru said on August 2, 2014 at 8:16 p.m.

Very happy to see where Capcom's priorities are

#28
Nekobyte said on August 2, 2014 at 9:02 p.m.

No panties?
Capcom, as a Dan player, I need to know where a girl can order an "OYAJI-string."

#29
MRN_SirFoxington said on August 2, 2014 at 9:08 p.m.

LOL ! Hahahahahaha

#30
RaiKageRyu said on August 2, 2014 at 9:18 p.m.

Boxer's boxer yay.

#31
Oracle_Orthros said on August 2, 2014 at 9:29 p.m.

Too good, too stronk!

#32
OyabunLive said on August 2, 2014 at 10:18 p.m.

Tourist be shopping at the wrong stores

#33
GiBGUN said on August 2, 2014 at 11:21 p.m.

A kid in my class at school had a Street Fighter 2 pencil eraser. I asked him if I could buy it off of him for a quid, and he said no :(

#34
Blazingmonolith said on August 3, 2014 at 1:16 a.m.

No kidding right? They must really be hurting for cash if this is where they are going currently.

#35
oni_chan3000 said on August 3, 2014 at 7:13 a.m.

damn you beat me to it. lol. sf panties would be awesome.

#36
LitchiFayeLing said on August 3, 2014 at 7:19 p.m.

Street fighter boxers...

**** you, that's genius.

#37


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