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Svensson explains secrecy in video game industry, fan backlash - raising awareness of Final Fight

Posted by Catalyst
February 10, 2012 at 6:07 p.m. PST
Svensson explains secrecy in video game industry, fan backlash - raising awareness of Final Fight Asked about why video game companies are so secretive, Capcom USA vice president, Christian Svensson, explained some of the reasoning about why they hold their cards so close to their chest. He also responded about when gamers might see another Final Fight title and who's in charge of DLC for their titles.

Why is the video game industry so secretive? — Turian

• Some companies want to keep things secret because of what happened with Mega Man Legends 3, they don't like disappointing customers.

• Companies want to keep that "first in the market" approach. If Capcom came up with a great idea (even if it wasn't used), then the last thing they want is a competitor taking the idea, manipulating it enough to avoid the appearance of "stealing" it and then beating Capcom at their own game with a "better" idea coming out first.

• When you give detailed status updates about a project to the public, then you're essentially giving them permission to criticize your work, which can be good or bad.

• Some companies use secrecy as a hype building machine. Giving you enough to be interested but leaving you hungry for more info. — VegaMan

Svensson: All of those are reasons are true VegaMan and with regard to the original poster, I'm not certain that any business is more open with its decision making processes than those in the videogame industry. Secrets can provide a competitive edge. They can also obscure mistakes.

There are loads of games you've never heard of... and probably never will, from publishers and developers across the whole industry (not just Capcom). And there are often good reasons for that, both business and creative.

If anything, you might say that Capcom has been "too open" in that we have at times announced our games too early, occasionally before we're even in full production (maybe pre-production, prototype/vertical slice development, etc.). And when it doesn't work out, for whatever reason, the backlash is greater than it would be than if you never knew the product was in development.

How likely do you think it is that Capcom will revisit the Final Fight series in a meaningful way? — Soapy

Svensson: I think we need to do more groundwork to bring up awareness of the characters before something like this could be meaningfully considered. The Marvel vs. Capcom 3 (Haggar) and Super Street Fighter 4 (Cody and Guy) additions were steps in the right direction, though.

Who is specifically is in charge of the marketing and choosing DLC for games like SFxT, SSF4 AE, etc.? — Edmanr2003

Svensson: It's ultimately decided producer by producer. No single person for all games.

Will the PC version of SFxT receive nVidia 3D Vision support? — DarkSamus

Svensson: Potentially... it's under discussion.

Source: Capcom-Unity Boards.

Comments

Default avatar
MALDA said on February 10, 2012 at 6:17 p.m.

(This user was banned.)

#1
Murdoink's avatar
Murdoink said on February 10, 2012 at 6:19 p.m.

FF2&3 for XBLA plz

#2
Default avatar
Damodar said on February 10, 2012 at 6:24 p.m.

A new Final Fight would be awesome. And you've got Haggar, Cody, Guy, Poison, Hugo and Rolento all in current fighting games. Even Sodom is getting in on the action in a SFxT stage. The brand awareness has to be pretty decent at the moment.

#3
Existent's avatar
Existent said on February 10, 2012 at 6:27 p.m.

Final Fight 4 as a downloadable title with animated cutscenes and modern 2d art would be the fastest buy I've ever sprung for.

#4
sagejonathan's avatar
sagejonathan said on February 10, 2012 at 6:28 p.m.

I'd like a new Final Fight.

#5
OSM's avatar
OSM said on February 10, 2012 at 6:36 p.m.

I would love a new Final Fight. Just don't make it like the one on PS2.

#6
Default avatar
MALDA said on February 10, 2012 at 6:40 p.m.

(This user was banned.)

#7
Aluppoj's avatar
Aluppoj said on February 10, 2012 at 7:01 p.m.

Please give me some Final Fight! Please put Haggar in a True Street Fighter!

FINAL FIGHT FTW!

#8
kaka's avatar
kaka said on February 10, 2012 at 7:01 p.m.

for godsake, change cody's official costume. he broke out of jail since the alpha days. it's like he hasn't taken a bath since

#9
Default avatar
Aquabolt said on February 10, 2012 at 7:11 p.m.

#9 the bathtub was too boring for cody so he broke out

#10
Default avatar
kirbykirbykirby said on February 10, 2012 at 7:20 p.m.

everytime i read anything about legends 3 i ask myself why didnt they bring him from tvc. He was so good and could've had some more weapons. Also, about the final fight, the drm on ps3 is so dumb. If they decide to make a new ff, i dont mind if it has the same arcade graphics. Id like it to be as long as castle crashers

#11
Default avatar
RootBeerCannon said on February 10, 2012 at 7:37 p.m.

Makes you wonder if Mega Man fans would still be so outraged at everything Capcom does now had it been scrapped before fans knew a thing.

The prospect of that is just as much of a preferable "what-if" to me as Legends 3 having been actually completed. :/

#12
Default avatar
Whengameswerefun said on February 10, 2012 at 8:08 p.m.

GIVE ME STREETS OF RAGE 4!

#13
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MALDA said on February 10, 2012 at 8:09 p.m.

(This user was banned.)

#14
Default avatar
Gameplan said on February 10, 2012 at 8:24 p.m.

Oh yeah baby! A new Final Fight would be absolutely amazing, maybe on a next gen system? ...one can only dream.

#15
SoundwaveButcher's avatar
SoundwaveButcher said on February 10, 2012 at 8:28 p.m.

• Companies want to keep that "first in the market" approach. If Capcom came up with a great idea (even if it wasn't used), then the last thing they want is a competitor taking the idea, manipulating it enough to avoid the appearance of "stealing" it and then beating Capcom at their own game with a "better" idea coming out first.

I'm ok with this.

#16
ItsMahveIBaby's avatar
ItsMahveIBaby said on February 10, 2012 at 8:48 p.m.

I feel that when correct information about your game gets leaked, you can't just sit there and ignore it, then be disappointed because no one is surprised or they're outraged at the result.

Lupinko leaked Ultimate Marvel months before it was announced, and Capcom just kept telling everyone to "be patient" when asked about DLC, which caused customers to give up on the franchise entirely.

If Cody/Guy Elena/Christie end up being DLC as predicted, there will be even more fan backlash. Although it's a lose/lose situation, I think they'd lose much less if they were just up front with us to begin with.

#17
Default avatar
StellarSTLR said on February 10, 2012 at 8:51 p.m.

I downloaded Final Fight 1, 2, and 3 this morning. WEIRD!!

#18
Aluppoj's avatar
Aluppoj said on February 10, 2012 at 8:54 p.m.

@16

I'm not!

I'm not a fanboy.... Well kinda. But the fine folks at Capcom have been making my favorite games since my parents bought me MegaMan 1 on the NES! Lol, I used to walk three miles to my local 7/11 with a pocket full of quarters to play the SF2 cab they had in the back! (spamming Honda Headbutts on the CPU ftw, hey I was like 11)

Ah the good ol days.

I'll show them some loyalty.

#19
deltawhite's avatar
deltawhite said on February 10, 2012 at 9:43 p.m.

A new Final Fight would be cool, but I don't think that there's a lot of hunger for the beat-em-up genre at the moment. It would have to be very innovative to stay competitive.

#20
deltawhite's avatar
deltawhite said on February 10, 2012 at 9:43 p.m.

Also, Sakura and Karin for Final Fight!

#21
Default avatar
Zenfluence said on February 10, 2012 at 10:04 p.m.

Ha! EHubs used my Final Fight pic I had Chamba Cruz draw (commission) ^_^ you guys have good taste I see

#22
gammabolt17's avatar
gammabolt17 said on February 10, 2012 at 10:22 p.m.

Probably my fanboyism leaking out here (and the fact that I loved the soundtrack), but I played the sh!t out of Streetwise. I mean, fvck Kyle, but I did play that game heavily back in the day.

#23
Default avatar
thekidba1 said on February 10, 2012 at 10:58 p.m.

@13

Hahahaha I second that. I'll take streets of age against final fight any day.

#24
Default avatar
ury said on February 10, 2012 at 11:20 p.m.

@19

I did that too! I liked jabbing blanka out of his ball and watching him take HUGE damage or Guile's "handcuffs"? Or even better, his "invisible" throw?! When I learned that, I was hooked then.

But i generally agree wit ya

#25
Ex_Ein's avatar
Ex_Ein said on February 10, 2012 at 11:50 p.m.

@9
He returns to his cell after each tourney he just breaks out when he feels like it.

#26
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docbrown said on February 11, 2012 at 1:48 a.m.

Oh Yeah! Nwe Final Fight Please, HD Remix..but please nothing likr StreetWise..that game was horrific!

#27
Default avatar
cvread said on February 11, 2012 at 2:25 a.m.

@17
I'd be hard to do anything but ignore the leaks. I'm sure they're under some sort of schedule and they release info periodically so that people stay interested and so they can show things as they finish them. They probably have the list or most of the list of characters thought up before they even start. What are they going to do when that list is leaked? They sure as hell can't show gameplay of the leaked characters before they're implemented into the engine. If they say, ''yeah, that's the list of characters we're gonna use'' then the hype is killed and they screw themselves on time. They can at least hope that there are still some people who haven't seen the list.

By the way, customers will ALWAYS whine no matter what. If they admit that the list is correct then there will be less relevant reveals/info before the game is out and that will probably lead to a long gap of time with nothing being said about the game and people whining about ''old news''. People will whine about the lack of new info.

#28
Shareware's avatar
Shareware said on February 11, 2012 at 2:57 a.m.

A new fully 3D Final Fight would be great. As much as I appreciate them staying 2d with SF4 and MVC3 (as they really wouldn't work any other way), I know for a fact Capcom is capable of making a good 3D action game (DMC being the paramount example). Plus, seeing a new 3d brawler (rather than a hack n' slash) would be great, as there are few in this day and age.

Think about it, there could be three characters (preferably Guy, Cody, and Haggar), with extensive and unique move sets for each (like Ryu from Ninja Gaiden), an upgrade system for special moves and combos (in lieu of new weapons), and some minor movesets for acquirable weapons such as a pipe or katana. Build a good Online Co-Op system, throw in a bunch of nostalgic references to past Final Fight games, and there you go.

Oh and also make Hugo/Poison secret unlockable characters.
:3

#29
irrenmann's avatar
irrenmann said on February 11, 2012 at 4:55 a.m.

I'd be up for a new Final Fight. I love beat'em-ups and would like to see more of them in this generation of gaming. Double Dragon, River City Ransom, Final Fight, and all of those classics.

#30
Default avatar
Pasco said on February 11, 2012 at 5:55 a.m.

"Companies want to keep that "first in the market" approach. If Capcom came up with a great idea (even if it wasn't used), then the last thing they want is a competitor taking the idea, manipulating it enough to avoid the appearance of "stealing" it and then beating Capcom at their own game with a "better" idea coming out first."

cough MaXplosion cough

I think with the digital release of Final Fight and the many Final Fight characters in recent and upcoming games people probably are aware of Final Fight. I think the difficult thing is making a brawler compelling. Maybe something akin to Shank.

"for godsake, change cody's official costume"

I agree, unless the chains are used in combat.

#31
danny2times's avatar
danny2times said on February 11, 2012 at 6:12 a.m.

@ aluppoj um it was like 3 blocks away dude. And even then all u did was throw spam! I was playing @ major magics on the big 2 button cab b4 most of these kids were even semen!

Final fight!? Eww gross!

#32
SAMURAI's avatar
SAMURAI said on February 11, 2012 at 6:13 a.m.

I hate how everyone picks Ryu online in 2012.
Turned on my ps3, endless battle, first 3 opponents all of them picked Ryu. How exciting, kicked them all.
I know he's the poster boy, but damn, make him less noob friendly or something.

#33
MrPavy's avatar
MrPavy said on February 11, 2012 at 7:23 a.m.

thats because people are always trying to play like some JPN player but fail

#34
Default avatar
USAgent said on February 11, 2012 at 8:45 a.m.

@33 You're kicking players just because they're comfortable with a character anyone can jump into?

That's just silly.

#35
Default avatar
MALDA said on February 11, 2012 at 10:30 a.m.

(This user was banned.)

#36
Default avatar
kane said on February 11, 2012 at 10:32 a.m.

a new final fight would be amazing if they do it right or a giant flop its something they really couldn't half ass

#37
Default avatar
LongSky said on February 11, 2012 at 12:54 p.m.

@36
Hey, don't just bunch us PS3 people together. That was 3 people, not much to base a whole community off of. Especially when I tend to see more Akuma's and Cody's than Ryu in my sessions.

#38
danny2times's avatar
danny2times said on February 11, 2012 at 2:30 p.m.

I see Lotsa variety on psn! Of course I see my share of ryu but I fight a lot of characters like hakan gen guy rose, depends a lot on what time I play too tho.

#39
Default avatar
MilnerWins said on February 12, 2012 at 8:33 a.m.

A final fight title with a 2D fighting game in there as well. Some how. Final Fight style battles. I dunno but think of the DLC , gems and Final Fight mad catz sticks / fightpads you could sell capcom.

#40


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