An interview with part of Marvel vs. Capcom 3's marketing team was posted on thealistdaily.com. They talk with John Diamonon and Ryan McDougall of Capcom about the challenges with the marketing campaign and how they wanted to promote the game. Here's a grab.
[a]list: So the re-release of Marvel vs. Capcom 2 was a large reason why the third game got made?
John Diamonon: That gave us the gauge of the interest, and it gave us a lot of information on how to move forward with it. Marvel vs. Capcom 2 is one of the most beloved games ever and there was still a great community for it, with it still having a place in fighting game tournament circles. We didn't know how much interest it still had with everyone, so it was a great gauge of how consumers would respond. It ended up being one of the most successful downloadable console titles ever. I think it's the top PSN title ever and in the top five for Xbox Live Arcade.
[a]list: It's always been one of the more approachable series out there. I can remember it back in college on the Dreamcast... while I was a huge fan of Street Fighter III, it wasn't exactly friendly for people unfamiliar with fighting games. Marvel vs. Capcom 2 was a much more popular choice.
Ryan McDougall: I think if you look a decade after that experience, it showed through with Street Fighter IV and Marvel vs. Capcom 3. We really look forward to approaching a broader audience; that's what we mentioned with the broad art style. We are trying to tap the movie fans, the Capcom fans and the Marvel vs. Capcom fans. So going wide was important, going for more than hardcore fighting game people.
Spotted on Capcom-Unity.
I have to say I'm still not terribly interested in MvC3 sorry. Guess it's SSF4 still for me.
TvC is better than MvC3.
MvC3 is better than SSFIV.
SSFIV is better than...SFone.
In my opinion.
Yeah TvC is AWESOME! In my humble opinion, if they brought over Alex and Batsu then MVC3 would have been > than TVC. Those two were VERY fun to use.
im loving mvc3 so far, but i have to say i prefer 2vs2 over 3vs3, that is just too caothic and i dont get to enjoy the characters, tvc on the other hand its faster than sf4 that is really slow, and slower than mvc3 that is way too fast some times, its a grat balance and i like it, that said i still prefer the gameplay and characters of mvc3, but a bit slower fights would be cool imo.
So far I love the game WAY more than SF4. It's just more fun. I figure people who play both will generally feel the same way.