Here's a copy and paste from the Vimeo page with a description of the event as well.
On February 3, 2011, the "Fight Club" series was reinvigorated for the launch of MARVEL VS. CAPCOM 3, attracting over 1,500+ fans waiting in line for upwards of 19 hours (starting at 1am), for the doors to open. It was the biggest, loudest, most successful "Fight Club" to date, with the line wrapping around an entire city block.
Performances for the evening included ambiance from DJ R-Rated and a rockin', fanboy-induced set by Miles Mosley and band, as well as surprise vocals by Mega Ran and Leeni.
Fans were also treated to the first public demo of the Nintendo 3DS in North America, showcasing "Super Street Fighter IV: 3D Edition"; and a carefully curated selection of retrofitted arcade boards and sticks in the "Classics Lounge," serving as an interactive museum for every, single Marvel/Capcom collaboration leading up to "MVC3".
At 0:21 there is a guy wearing the N7 Jacket from Mass Effect. That guy is awesome.
The video makes it look way cooler than it actually was.
I'm behind the Dhalsim cosplayer! First person I played (and won) against. :)
Looks like it was a great time.