The site MCVUK got some details on what Capcom's marketing plans are for the UK release of Super Street Fighter 4. Here's the rundown.
• Capcom will be running an extensive UK sampling campaign – with a twist. Rather than showcasing the game at traditional shopping centres, the publisher will be communicating directly with the Street Fighter fanbase to decide where SSFIV will be available.
• A full online campaign will see ads run on wide-reaching sites such as The Sun and FHM, as well as the usual specialist gaming portals.
• A TV campaign will see 30-second spots running around key shows that appeal to the series’ fanbase in the weeks surrounding SSFIV’s release.
• Trailers will also be in cinemas around the country before screenings of the highly anticipated Iron Man 2.
• A full range of Point of Sale [material] (Editor's note: This refers to promotional items around the cash register at stores) will be available to retailers from Centresoft.
